1. Data We Collect

We only collect necessary personal data for business operation and service provision, strictly following the GDPR principles of data minimization and purpose limitation. The data we process includes:

• User-provided data: Name, email address, contact information, shipping and billing address, and payment-related information you submit when registering an account, placing an order, or contacting our customer support.
• Automatic technical data: Basic website access information including IP address, browser type, device information, access time, and browsed pages, collected automatically via website cookies and log files to optimize website operation and user experience.

2. Purpose of Data Processing

Your personal data is only used for the following legitimate purposes:

• Process and fulfill your orders for cycling accessories, including order confirmation, product delivery, and after-sales service;
• Respond to your customer inquiries, technical support requests and service consultations;
• Maintain and optimize website functionality, ensure stable website access and normal business operation;
• Comply with legal obligations, tax and commercial regulatory requirements applicable to EU cross-border retail business;
• Send optional marketing notifications (only with your explicit consent, you may unsubscribe at any time).

3. Data Sharing & Third Parties

We do not sell, rent or trade your personal data to third parties for commercial purposes. We may only share your data with trusted service providers necessary for business execution, who are bound by strict data protection agreements compliant with GDPR:

• Logistics and delivery service providers for order shipment;
• Payment service providers for secure transaction processing;
• Website technical maintenance and server hosting providers.

All third-party processors are required to protect your data confidentiality and security, and we retain full accountability for all data processing activities.

4. Data Storage & Security

We store personal data only for the period necessary to fulfill the purposes collected or as required by EU legal regulations. Transaction and business data will be retained in accordance with local tax and commercial law retention requirements, and will be securely deleted or anonymized after the retention period expires.

We implement standard technical and organizational security measures to protect your personal data from unauthorized access, disclosure, modification, loss or illegal processing.

5. Your GDPR Rights

As a data subject in the EU, you have the following legal rights under GDPR:

• Right of Access: Request a copy of your personal data we store and process;
• Right of Rectification: Correct inaccurate or incomplete personal data;
• Right to Erasure: Request deletion of your personal data (where legally applicable);
• Right to Restriction of Processing: Request to suspend data processing under specific circumstances;
• Right to Data Portability: Obtain your personal data in a machine-readable format;
• Right to Object: Object to data processing for marketing purposes;
• Right to Lodge a Complaint: File a complaint with your local EU data protection authority at any time.

6. Cookie Policy (Simplified)

Our website uses essential cookies to ensure basic website functionality and user login status. Non-essential marketing and analytics cookies will only be enabled with your prior consent. You can adjust your browser cookie settings to reject or delete cookies at any time, which will not affect your basic access to the website.

7. Contact & Inquiries

For any questions, requests or concerns regarding your personal data and this privacy policy, please contact us via email: [email protected]. We will respond to all legitimate data protection requests within 30 calendar days as required by GDPR.

8. Policy Updates

We reserve the right to update this simplified privacy policy in accordance with EU legal revisions and business adjustments. Any updates will be posted publicly on our website proreservretail.com with a revised effective date.